See what each role can do

What Owners, Admins, Approvers, Editors and Viewers can read, change and approve in MX, and how a location limit narrows a role

On this page

Everyone in your company has one of five roles: Owner, Admin, Approver, Editor or Viewer. The role decides what you can change and approve. Every role can read the Dashboard, Locations, Reviews, Media, Posts and Approvals.

The roles in short

  • Owner can do everything in MX, including drafting review replies. Only an Owner can change another Owner or connect a different Google account.
  • Admin manages the company: settings, members, the Google connection, Touchpoints, Location Finder and Protect. Admins approve changes and can edit a reply before approving it.
  • Approver decides on changes and replies waiting in Approvals, and can suggest changes to a location.
  • Editor suggests changes to locations and comments in Approvals, but can’t approve. Editors also write posts and upload media; Approvers and Viewers only read them.
  • Viewer can read every page above but can’t suggest, comment on or approve changes.

Who can do what

Task Owner Admin Approver Editor Viewer
Read the Dashboard, Locations, Reviews and Approvals Yes Yes Yes Yes Yes
Suggest a change to a location Yes Yes Yes Yes No
Start a Bulk Update request Yes Yes Yes Yes No
Comment in Approvals Yes Yes Yes Yes No
Write posts and Content Plan plans, upload media Yes Yes No Yes No
Approve or reject in Approvals Yes Yes Yes No No
Edit a reply before approving it Yes Yes No No No
Draft a reply to a review Yes No No No No
Run a manual sync or refresh in Settings → Integrations (company-wide members) Yes Yes Yes Yes Yes
Connect Google and choose locations Yes Yes No No No
Manage members, company settings and Automations Yes Yes No No No
Use Touchpoints, Location Finder and Protect Yes Yes No No No

Changes to a field locked by Protect need an Owner or Admin to approve them, even when an Approver could decide the rest of the request.

Every role can open Settings → Integrations and Settings → Automations to read them. Settings → Company is for Owners and Admins only.

Members limited to some locations

An Owner or Admin can limit an Approver, Editor or Viewer to chosen locations and groups. The member keeps the role, but only for those locations: they see only them, and they can act on a request only when every location in it is theirs. A member limited this way can’t use Bulk Update or run a manual sync.

Owners and Admins always see the whole company.

Settings, Company, Members: each member's role, location access, status and join date, with Edit, Suspend and Remove
Illustrative data