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MX Platform

Platform overviewLocationsPosts & MediaReviewsTouchpointsLocation FinderAccess & Approval

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    All topics
    • Getting started
    • Locations and groups
    • Bulk Update
    • Reviews
    • Media and Posts
    • Content Plan
      • Schedule a post for a later time
      • Set up a content plan
      • Set up the Brand kit for AI plans
      • Personalize plan posts with merge fields and variants
      • Review and approve plan posts
      • Let a plan approve its own posts
    • Approvals
    • Protect
    • Settings and roles
    • Touchpoints
    • Location Finder
    • Market Scanner
    • Plans and limits
    Knowledge base topicsContent Plan
    All topics
    • Getting started
    • Locations and groups
    • Bulk Update
    • Reviews
    • Media and Posts
    • Content Plan
      • Schedule a post for a later time
      • Set up a content plan
      • Set up the Brand kit for AI plans
      • Personalize plan posts with merge fields and variants
      • Review and approve plan posts
      • Let a plan approve its own posts
    • Approvals
    • Protect
    • Settings and roles
    • Touchpoints
    • Location Finder
    • Market Scanner
    • Plans and limits
    Knowledge base
    ENVI

    Content Plan

    Plan and draft posts ahead, in your brand voice

    1. Schedule a post for a later time

      Write a single post in Content Plan, set when it goes out in your company timezone, and send it to Approvals ahead of time

    2. Set up a content plan

      Create a weekly or monthly plan for chosen locations, write each post yourself or let AI draft them, then activate it

    3. Set up the Brand kit for AI plans

      Tell AI plans how your business sounds: language, tone, audience, products, keywords, words to avoid and the offers they may use

    4. Personalize plan posts with merge fields and variants

      Put each location's name or city into a plan post with merge fields, and split an AI plan's locations across several versions of a post

    5. Review and approve plan posts

      Check the posts an AI plan drafts, edit them before they go out, and approve plan posts in Approvals before their slot

    6. Let a plan approve its own posts

      Turn on automatic approval for one content plan, see which posts it covers, and know when a person still has to approve

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