Pricing & Features
Choose the support your business needs to grow
Start managing your Maps presence, automate routine work, or bring your locations together with a plan shaped around your business
Use MX for everyday operations. Add MapLovin’s expert support when you need help with setup, recovery, or ongoing improvement.
Find your fit
Free
Free
Get started with the essentials for understanding and managing your Google Maps presence
- Bring your locations and reviews into one workspace.
- Prepare responses with AI reply drafts.
- Explore performance and search-signal insights.
- Keep your approval workflow and action history organized.
- Touchpoints for QR experiences, private feedback, and action analytics.
- Location Finder for your website.
Includes 1 location, 1 user, 15 AI reply drafts and 5 review reply sends per month.
Pro
$20
For businesses ready to spend less time on recurring work and build a more consistent customer-feedback process
- Everything in Free.
- Role-based access for up to 3 team members.
- Review sentiment, topics, and 7Ps insights.
- Automatic review publishing under your configured policies.
- Automatic rejection/reversion of supported unauthorized profile changes.
- Autopilot controls, pause, and exception visibility.
Includes 3 locations, 3 users, and unlimited AI reply drafts and review reply sends.
Business
Let’s shape the right package.
For businesses coordinating locations, operating requirements, and a broader rollout
- Core platform and automation capabilities.
- Bulk Update across your locations.
- Location, user, and usage allowances defined in your quote.
- Onboarding and support scoped around your requirements.
Unlimited locations, users, AI reply drafts and review reply sends. Package terms are defined in your quote.
Compare features
Choose by the work you need to manage
A growing SME can use automation; a chain can discuss the package that fits its actual requirements
| Feature | Free | $20 | Custom |
|---|---|---|---|
| Locations and team access | |||
| Location inventory and access/status visibility | Included | Included | Included |
| Individual location profile management | Included | Included | Included |
| Bulk Update across locations | — | — | Included |
| Role-based team access | — | Included | Included |
| Included locations | 1 | 3 | Unlimited |
| Included users | 1 | 3 | Unlimited |
| Reviews and automation | |||
| Unified Review Inbox | Included | Included | Included |
| AI reply drafts | Included | Included | Included |
| AI reply drafts per month | 15 | Unlimited | Unlimited |
| Review reply sends per month | 5 | Unlimited | Unlimited |
| Approval controls and action history | Included | Included | Included |
| Automatic review publishing under configured policies | — | Included | Included |
| Automatic rejection/reversion of supported unauthorized changes | — | Included | Included |
| Autopilot controls, pause, and exception visibility | — | Included | Included |
| Performance and customer insights | |||
| Review sentiment, topics, and 7Ps insights | — | Included | Included |
| Performance and search-signal dashboard | Included | Included | Included |
| Location and timeframe views | Included | Included | Included |
| Touchpoints and discovery | |||
| QR experiences, feedback forms, and Feedback Inbox | Included | Included | Included |
| QR scan and action analytics | Included | Included | Included |
| Location Finder website embed | Included | Included | Included |
| Support and services | |||
| Assisted chain onboarding | — | — | Scoped quote |
| Verification, recovery, and managed growth services | — | — | — |
Automation applies to supported actions within your configured rules. Location profile editing is performed individually. Performance data depends on provider availability; scan and action metrics measure interactions rather than confirmed visits or sales.
Business-specific AI specialists and generated management summaries are part of our roadmap and are not included as available package features.
Expert help when you need it
For when you need the human touch
- Setup and recovery
Get help establishing your presence or resolving a difficult profile issue
Support can include onboarding, verification assistance, access recovery, and initial setup. We review your case and agree on the scope before work begins.
- Managed operations and growth
Get ongoing help turning your local-presence insights into practical work
Agree on a service scope covering operational support, profile optimization, local SEO, or Maps advertising where offered. Advertising spend is separate from service fees.
Questions before you choose?
Can I create an account now?
Yes. Registration is open. You can create an account directly or book a demo if you want help evaluating MX for your business.
How many locations, users, and AI replies are included?
Free includes 1 location, 1 user, 15 AI reply drafts and 5 review reply sends per month. Pro includes 3 locations, 3 users, and unlimited AI reply drafts and review reply sends. Business has no fixed limits; allowances are defined in your quote. The comparison table shows these limits together.
Can I choose which actions run automatically?
Yes. Eligible automated workflows follow your configured policies. Keep selected actions subject to approval, inspect execution history, and pause automated work when needed.
Does automation cover every task on Google Maps?
Automation covers supported workflows, including eligible review responses and profile-change handling. Exceptions and tasks requiring additional judgment remain visible for your team to handle.
Does a subscription include verification or recovery services?
These services are scoped separately. Contact MapLovin with your situation so we can explain the work involved and provide a quote.
Are future AI specialists included?
The dedicated AI-team concept is our product vision. Use the feature comparison to see the available offer; future capabilities are not promised as current entitlements.
Start with what you need today
Get your locations organized, build a consistent review workflow, and add automation as your needs grow