Read a location's profile and Google status

Open a location to see its last 30 days, the details MX holds and how each field compares with what Google shows

On this page

A location’s page puts its recent numbers, the profile MX holds and Google’s version of that profile side by side. Every role can read it.

Open a location

  1. Open Locations → All Locations.
  2. Select the location’s name or address.

The top of the page shows the location’s status (Active, Sync Paused, Archived or Removed), its address and its groups. Select a group to open the Dashboard for that group, or View on Dashboard for the location itself.

Check the last 30 days

A strip under the header shows Views · 30D, Actions · 30D, Rating · 30D, Reviews · 30D and Needs reply. Each number links to the Dashboard or to the matching reviews. Below it are the top review topics for the location, with a link to Review Analytics.

A location's 30-day strip with views, actions, rating, reviews and reviews needing a reply, and the topics customers mention
Illustrative data

A new location shows Pending for views and actions until Google reports them. A location whose sync is paused, or that the Dashboard doesn’t cover, shows a short note instead of numbers.

Compare MX with Google

The card MX and stored Google snapshot compares the details MX holds with the last values MX read from Google: name, store code, address, description, regular hours, primary phone and website.

  • The line under the title says when MX last checked Google, or “Not checked with Google yet”.
  • A summary counts the fields checked. “All match · No action required” means MX and Google agree. Otherwise it counts verified fields, pending ones and the ones that need review.
  • Each field that differs gets its own row with the MX value, Google’s value and a status label.
The MX and stored Google snapshot card reading Not checked with Google yet, with the summary 7 fields checked, All match, No action required
1: field summaryIllustrative data
Label What it means
Google: Live Google returned this value and shows it.
Google: Pending An edit is still being reviewed or published by Google. You can’t act on the field until Google finishes.
Google: Updated Google shows customers a value that differs from the business’s own value on the profile.
Google: Needs review Google reports a pending edit and a different value at the same time. Check the field before you act.
Google: Unknown Google didn’t return this field.
Google: Unavailable MX has no successful check of this location yet.

A row can also say MX only or Google only when one side has a value and the other is empty.

See context and change history

  • Location context, on the right on a wide screen, shows the latest reviews, recent posts and customer signals for the location.
  • Location change activity, collapsed at first, lists the changes submitted for the location and what happened to each. When Protect watches the location, its latest five events show here too.